Privacy Policy

Last updated: May 2026

This Privacy Policy explains how GM Mortuary, a trading name of Gmcold Refrigeration Ltd, collects, uses, stores, and protects personal information when you visit gmmortuary.co.uk, contact us, request a quote, place an order, or use our mortuary equipment and refrigeration services.

We are committed to protecting your privacy and handling your personal data fairly, lawfully, and transparently in accordance with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

2. Information We May Collect

We may collect and process the following types of personal information:

• Name, business name, job title, and contact details.
• Email address, telephone number, billing address, and delivery address.
• Information submitted through enquiry forms, quote requests, or order forms.
• Details relating to mortuary equipment enquiries, product requirements, delivery, installation, or servicing.
• Payment and transaction details where applicable.
• Website usage information, including IP address, browser type, device information, and cookies.
• Correspondence records when you contact us by email, telephone, website form, or other communication channels.

3. How We Use Your Information

We use personal information to:

• Respond to enquiries about mortuary equipment, mortuary refrigeration, and post mortem equipment.
• Prepare quotations and process customer orders.
• Arrange delivery, installation, servicing, maintenance, and after-sales support.
• Manage customer accounts, invoices, payments, and business records.
• Improve our website, products, services, customer support, and user experience.
• Send service-related updates, where necessary.
• Send marketing communications where permitted by law or where you have given consent.
• Comply with legal, accounting, tax, safety, and regulatory obligations.
• Protect our website, systems, business, customers, and legal rights.

4. Lawful Basis for Processing

We only process personal information where we have a lawful basis to do so. Depending on the circumstances, we may rely on:

• Contract: to provide quotations, process orders, deliver equipment, and provide installation or servicing.
• Legal obligation: to keep accounting, tax, and business records.
• Legitimate interests: to respond to business enquiries, manage customer relationships, improve services, and protect our business.
• Consent: where required for certain marketing communications or non-essential cookies.

5. Cookies and Website Tracking

Our website may use cookies and similar technologies to help the site function correctly, improve performance, analyse website traffic, remember user preferences, and support marketing activity where applicable. Non-essential cookies should only be used where consent is required and has been provided.

You can usually manage or disable cookies through your browser settings. Disabling some cookies may affect how the website functions.

6. Sharing Your Information

We may share personal information with trusted third parties where necessary to operate our business and provide our services, including:

• Delivery and logistics providers.
• Manufacturers, suppliers, installers, and service engineers.
• Payment processors, banks, accountants, and professional advisers.
• Website hosting, IT support, analytics, and security providers.
• Regulators, public authorities, or legal bodies where required by law.

We do not sell your personal information to third parties.

7. International Transfers

Some service providers, such as website hosting, analytics, email, or cloud software providers, may process data outside the United Kingdom. Where this occurs, we aim to ensure appropriate safeguards are in place to protect your personal information in accordance with UK data protection law.

8. How Long We Keep Your Information

We keep personal information only for as long as necessary for the purposes it was collected, including legal, accounting, tax, warranty, service, and business record requirements.

• Customer, order, invoice, and accounting records may be kept for up to 6 years where required for tax and business purposes.
• Enquiry records may be kept for a reasonable period to manage customer service and follow-up communication.
• Marketing data is kept until you unsubscribe, withdraw consent, or request removal where applicable.
• Website analytics and cookie data may be retained for shorter periods depending on the technology used.

9. Your Data Protection Rights

Under UK data protection law, you may have the right to:

• Request access to the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete your personal information in certain circumstances.
• Ask us to restrict how we use your personal information.
• Object to certain uses of your personal information.
• Request data portability in certain circumstances.
• Withdraw consent where we rely on consent as our lawful basis.
• Complain to the Information Commissioner’s Office if you are unhappy with how we handle your data.

To exercise your rights, please contact us using the details below.

10. Marketing Communications

We may send business updates, product information, or service communications relating to mortuary equipment, mortuary refrigeration systems, and related services where permitted by law. You can opt out of marketing communications at any time by contacting us or using the unsubscribe option where available.

11. Security of Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure. However, no website or online transmission can be guaranteed to be completely secure.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of external websites. We recommend reviewing the privacy policy of any third-party site you visit.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

14. Complaints

If you are concerned about how we use your personal information, please contact us first so we can try to resolve the matter. You also have the right to complain to the UK Information Commissioner’s Office.